If you've been seeing this lotion all over your TikTok feed, there's a reason. Beauty of Joseon has been a staple in Korean skincare routines for years and now the rest of the world is catching on. Formulated with fermented rice water, a centuries-old Korean beauty secret, this lightweight lotion deeply hydrates without clogging pores or leaving a white cast. It absorbs instantly, leaving your skin looking dewy, smooth, and genuinely glowing.